Christopher Jordan Ortiz

WRITER /

CONTENT SPECIALIST /

COMMUNICATIONS EXPERT

Portfolio

Education

Colorado State University

Fort Collins, Colorado

Bachelor of Arts - Journalism and Media Communication

Experience

University of Southern California
Dornsife College of Letters, Arts and Sciences

  • Oversee all social media channels for the college

  • Successfully launched the college's Reddit account

  • Met goals to increase audience and engagement across all platforms

  • Drafted and published social posts for the college's dean

Audience Engagement Editor 11/2022 —Present

The Conversation

  • Managed the organization's social media channels

  • Grew social media audiences and video views to all-time highs

  • Launched social video efforts (TikTok, Reels, YouTube)

Social Media Editor 9/2021 — 10/2022

City of Albuquerque

Public Information Officer (Contract) 9/2020 - 9/2021

  • Oversaw communications and press relations for the Office of Equity and Inclusion

  • Coordinated with city departments and Mayor’s office on press releases and communication strategies

  • Managed and updated department’s website and social channels

Coordinated press coverage of the City of Albuquerque’s solar panel public awareness campaign with local media.

Prepared my director for media interviews about the success of department programs.

Passages International

Marketing Coordinator 3/2020 - 9/2021

  • Worked on launch of company's B2C expansion

  • Managed marketing efforts and campaigns

  • Spearheaded company’s website redesign and NetSuite migration

Previous Passages International site

Redesign

Albuquerque Business First

  • Oversaw daily newsroom operations

  • Led the newsroom to record monthly web traffic and nearly doubled email newsletter subscriptions

  • Developed and implemented long-term newsroom planning, content initiatives and strategies

Managing Editor 3/2016 - 11/2019

NewsCastic

  • Created and managed editorial/content strategy, executed against year-over-year metrics in high-growth startup mode

  • Managed editorial budgets including invoicing and payments

  • Built company’s social media and traffic strategy from scratch, including growing social audiences to over 100,000 combined, and grew social engagement to over 4M monthly

Cofounder 11/2012 - 2/2016

This interview with an University of Arizona professor describing the first images from the new James Webb Space Telescope was viewed more than 70,000 times.